We work closely with our customers to develop new ranges. Our aim is to produce products that are comparable to or better than the benchmarks that are carefully selected. Through our continuous monitoring of the U.K., European and Global markets, we have excellent knowledge of new launches and trends in our specialist fields.
We can offer key ingredients that are on trend and regularly scan the market for new options. Alongside this we thoroughly explore new innovations and will provide feedback as to how they perform and whether they have longevity in the market.
Carrying out a brand mapping exercise aids us to identify gaps in your current category offering in order to strengthen your product/range offering.
We work closely with our R&D team to develop formulations to the highest standards, and test them to strong performance criterias in order to ensure repeat purchase and attract loyal customers.