With the support of our highly skilled R&D team we have successfully formulated over 200 hair colourants that are of the highest quality.
Our extensive portfolio includes permanent, semi-permanent, temporary and wash in/wash out products in a variety of colours from traditional natural, to fashionable bright and pastel shades.
We continually monitor the global market and consumer blogs/reviews to ensure that we keep up to date with the latest hair colour trends and we are constantly developing new shades and formats as a result of that research.
All of our formulations are subject to rigorous testing to ensure that the highest standards are met and our highly discerning customers are happy with their colour result. We actively monitor for any changes to legislation to enable us to implement any alterations to the formula or the pack copy immediately.
Our diligent product managers have extensive knowledge of hair colourants and they work closely with major retailers to deliver excellent quality hair colourant products that are well received by consumers.