Haircare
- Consumers expect from modern haircare brands more than just a basic shampoo and conditioner. They expect products to give them professional results specific to their hair type.
- We benchmark against leading European brands.
- By monitoring the developments of leading brands we can develop unique marketing concepts for each private label range.
- We carefully select ingredients to support claims and enhance the ranges.
- Formulations are extensively half head tested in our in house test salon or by external agents.