By monitoring the global market we identify trends and develop unique concepts for our customers. We carefully select ingredients to support claims and enhance ranges to be competitive in the market. We focus on developing high performance products which perform well against the competition and benchmark all products against the leading brands.
All of our formulations are extensively half head tested at our in house test salon or by local external agents to ensure the customer is getting the best possible product.
We have a wide portfolio of products including shampoos, conditioners and treatments and our styling portfolio includes a wide range of styling formats, non-aerosol sprays – natural and strong holds, waxes, creams, putties , gels and dry shampoos.